Strengthening Tourism Entrepreneurship and Inclusive Growth in Morocco and Namibia
In partnership with the TUI Care Foundation, we are implementing a two-year program (September 2025–August 2027) to strengthen tourism entrepreneurship and sustainable value creation in Morocco and Namibia.
Building on the strong results and key learnings from the TUI Futureshaper program in Senegal, the initiative is designed to address structural challenges that limit inclusive growth in both tourism markets.
The program supports 20 tourism SMEs and 10 startups through two distinct but complementary tracks, both delivered over a 14-month period. SMEs take part in a business and digital strengthening program combining 1:1 mentoring with hands-on workshops, focused on market access, operational efficiency, and access to finance. Startups join a dedicated venture-building track, also delivered through individual mentoring and group workshops, to refine business models, accelerate growth, and prepare for investment. Both tracks are closely integrated with local and international ecosystem partners to maximize impact.
A key highlight will be a week-long Investor Trip to Namibia in autumn 2026, bringing together program participants, ecosystem actors, and selected international investors to unlock funding, partnership, and market access opportunities.
Overall, the initiative aims to strengthen collaboration across tourism ecosystems, enhance the competitiveness of local businesses, and foster inclusive growth—supporting around 80 entrepreneurs, contributing to 850 jobs, and positively impacting approximately 4000 livelihoods in Morocco and Namibia.